100 Beautiful Experiences

100 Beautiful Experiences revealed the unique experiences that can be enjoyed at the V&A Waterfront, inviting Capetonians to return to their inspiring neighbourhood after South Africa’s 2020 lockdown. These 100 experiences, promoted as a social-media campaign over 30 days, were accompanied by photographs and illustrations commissioned to young, local creatives. They highlighted secret spots from which to catch the sunset, historical walking trails, locals’ favourite eateries and much more, illustrating the immense diversity available for everyone to experience at the Waterfront precinct. The result was an increase in foot traffic and visitor engagement.