Joy from Africa to the World 2020

The award-winning Joy from Africa to the World festive-season campaign was expanded in 2020, continuing Platform’s partnership with the V&A Waterfront to present an authentic African celebration. Through collaboration and co-creation in the design and making process, the use of repurposed and recycled materials, and the promotion of local designers, illustrators and children’s NPOs, this year’s offering was turned into another unparalleled, magical experience during the very trying times of the coronavirus pandemic. Marketing collateral and social-media content championing local communities inspired public and tenant engagement, while spreading the values that the V&A Waterfront wanted to encourage, of compassion, kindness, light, hope and joy.