Kansai Plascon

Kansai Plascon requires consistently attractive campaigns that stimulate the public to use its paints. Through award-winning national activations and visual strategies, Platform aided Kansai Plascon in showcasing its diverse range of applications and variety of colour, cementing its position as Africa’s largest and most dynamic paint company. Platform helped develop the brand’s annual colour forecast for more than five years, and rolled this out through immersive installations and brochure campaigns that encouraged the public to engage with the brand.