MONN Carpets

Africa’s largest custom-weave carpet company was strategically repositioned to reflect its immense creative capabilities – in both custom design and weaving craftsmanship. A multi-dimensional narrative was developed and all marketing resources were redesigned – from MONN’s website to its carpet sample books and brochures. The new strategy sophisticatedly elevated the brand, providing it with visual campaigns and activations that were celebrated in South Africa’s top décor magazines. The highly acclaimed Malachite carpet, designed in collaboration with MONN, has become an instantly recognisable brand entity, and Platform continues to collaborate with the team on original carpet designs and exhibition stands.