In May 2017 Platform was appointed by the partnership of the V&A Waterfront and Growth Point to conceptualise, design and develop the retail experience for the iconic Zeitz MOCAA (Museum of Contemporary Art Africa) in Cape Town. The museum – the largest contemporary art museum on the African continent – is a non-for-profit enterprise. Briefed to honour the architecture of the building, create relevant and unique art-led products for art lovers, tourists and locals, and strategise merchandising and marketing campaigns, we are working closely with the curators in what is currently an ongoing development.
“It was key that the Zeitz MOCAA would have a shop that not only would generate a steady income stream for the museum but would have great merchandise which would reflect the iconic architecture and world-class art collection within. Platform created a wonderful mix of products for all pockets and age groups in a beautiful setting which resulted in great sales from day one.” – David Green, CEO, The V&A Waterfront