Platform Creative Agency | V&A Waterfront – 100 Beautiful Things
Platform is the principal creative agency specialising in commercial curation in Africa. We design and create exhibitions, museum experiences, hospitality spaces, shops and showrooms, marketing campaigns and product ranges to elevate brands within their market place.
Platform, curators, interiors, exhibitions, 100% Design, Business of Design, Zeitz MOCAA, design, shops, showrooms, installation, museum, experience, curation, Africa, South Africa, Cape Town
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V&A Waterfront – 100 Beautiful Things

V&A Waterfront – 100 Beautiful Things

100 Beautiful Things is a current exhibition being presented by the V&A Waterfront in partnership with Platform Creative Agency. As the curators, we developed this fast-response idea at the start of the Covid-19 lockdown, and worked with the Waterfront in developing a positive-story campaign that celebrates South Africa’s creativity, compassion, ingenuity and resilience. By showcasing 100 creative projects, products, ideas and experiences from our country, we aligned the concept with the Waterfront’s mission to support local entrepreneurial businesses while championing the hope, resilience and passion of South African people. The exhibition, which starts as an online campaign of all 100 stories – published over 20 weeks across social media channels and a dedicated website – will culminate in a physical exhibition at the V&A Waterfront toward the end of 2019.

www.100beautifulthings.co.za

Tags
Content Generation, Creative Direction, Curation