A relatively new enterprise, Platform helped kick-start this furniture company by providing a creative, media and business strategy to enable Houtlander to launch at 100% Design South Africa in 2017. We studied the product development, and focussed especially on volume drivers in the hospitality industry. Together with Houtlander we conceptualised a number of attention-seeking designs, honed the collection and created a visual campaign for the physical and online presentation of the furniture. On launch Houtlander were immediately lauded by the industry and the media and won Best Furniture Design, as judged by 15 independent industry experts.
"Houtlander has been in business a number of years without much exposure to the market, but after consulting with Platform we were directed on a clear and focussed path. We knew that we had to work with the best in the industry in order to get the attention our brand needed to succeed. Platform had a massive impact on the way we present ourselves as Houtlander and thanks to their expert advice, we are set on a path to success."– Phillip Hollander, Houtlander