Platform Creative Agency | Design Team
Platform is the principal creative agency specialising in commercial curation in Africa. We design and create exhibitions, museum experiences, hospitality spaces, shops and showrooms, marketing campaigns and product ranges to elevate brands within their market place.
Platform, curators, interiors, exhibitions, 100% Design, Business of Design, Zeitz MOCAA, design, shops, showrooms, installation, museum, experience, curation, Africa, South Africa, Cape Town
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Design Team

Design Team

Through product development we shifted the perception of the company from designers of novelty fabrics for the retail market to being a business that professional decorators could work with from conception, increasing the demand for more fabric.

Our business strategy included rebranding the logo to a contemporary Arts & Craft style, the creation of a three-tiered narrative to appeal to different market sectors and a simple yet achievable visual style for merchandising and campaigns which the company could run itself. In keeping with this new brand style, Platform also designed the new trade showroom in Kramerville.

Design Team were awarded Best Textile Design judged by 15 independent industry experts at 100% Design South Africa 2015 and again in 2017.

www.designteamfabrics.co.za

Tags
Brand Strategy, Rebranding, Showroom Design