PLATFORM STUDIO DESIGNS UNIQUE CONSUMER EXPERIENCES FOR BRANDS, THROUGH PRODUCT AND RETAIL DEVELOPMENT, MUSEUM AND EXHIBITION CURATION, AND INTERIOR DESIGN.
We help enterprises to include contemporary design from the continent of Africa – and the designers and makers thereof – into events such as fairs, exhibitions and experiential activations. The trust and expertise gained from our decades of involvement in the local design industry allow us to curate the most cutting-edge representation of contemporary African design, into which we infuse a purposeful narrative. We align every assignment with the mission of our clients, while bringing outside industries closer to our extensive network of creatives.
Platform in practice
Platform was invited by the world-famous V&A Waterfront to devise and design a whole new festive experience relevant to modern-day South Africa, in line with the V&A Waterfront’s core principles of sustainability, support of local design and making a positive economic impact. By aligning with the company’s mandate to create new festive decorations that would be inclusive for all visitors, we developed a high-impact, attention-grabbing campaign that garnered a hugely positive reaction from the public, tenants and media. Working around themes of recycling, up-cycling and the joy of the handmade, we curated large festive installations that visitors could discover as they journeyed through the Waterfront. An exhibition around the project allowed the purpose to be shared by visitors as they read about how this initiative impacted the lives of the hundreds of designers and makers involved, while paying close consideration to the planet.
Platform in practice
Platform was the curator and creative agency behind leading annual trade show 100% Design South Africa, from its inception in 2014 up until 2019. We developed this into the most widely recognised and revered design show in the country by formulating fresh ways of presenting the work of local designers. A café designed by a pioneering interior designer, a dedicated ceramics show, a strong focus on Johannesburg designers and a section titled 100 Beautiful Things, exhibiting 100 of the best contemporary local products, are just some of the memorable inclusions over the years. More than a trade show, we developed this to include a highly regarded award ceremony and a dynamic social environment in which the industry could meet, network and build collaborative relationships.