Platform Creative Agency | Platform Consultancy
Platform is the principal creative agency specialising in commercial curation in Africa. We design and create exhibitions, museum experiences, hospitality spaces, shops and showrooms, marketing campaigns and product ranges to elevate brands within their market place.
Platform, curators, interiors, exhibitions, 100% Design, Business of Design, Zeitz MOCAA, design, shops, showrooms, installation, museum, experience, curation, Africa, South Africa, Cape Town
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Platform Consultancy

BRAND TRANSFORMATION

We excel at transforming brands to make them more economically viable. We have an acute sense of what is commercial or creatively right for a brand and hone the opportunities and routes to market in a multi-faceted approach. We work with large corporations from property stakeholders and developers through to small enterprises and start-ups to conceptualise, realise or reimagine their businesses.

Research and Strategy

In today’s rapidly changing times we need to ask new questions about fast conspicuous consumerism, human practises, sustainability, and an over-burdened planet. We believe all brands need a straightforward explanation as to why they exist. Why are you doing what you do and what makes your business unique enough to survive these challenging times? Straightforward in our approach we show where a business has relevance, can make a difference, and make viable economic sense. Apart from our extensive knowledge in the design and lifestyle industries we research the very reasons why something not only has a right to be in the marketplace but how we can draw out the possibilities to make it succeed. 

Brand Experiences

What holds a person in a space – makes them wonder, seek out its content or linger for more? What makes them hold a product, desire it and understand they are about to buy something of value? What makes them want to re-book, tell their friends, or share an experience on social media? At every level of our service we are aware of these drivers and develop the most engaging experiences of what a brand can offer.

Curation

To create the right environments for sustainable business we adopt the four principals of good curation: finding, filtering, focusing and framing.

Finding

We collate information in and around a brand and provide in-depth research for all our projects. We seek out its true essence believing that if it resonates deeply with all who experience it, it will lead to great business.

Filtering

We provide insight by contextualising and distilling appropriate content relevant to the voice of a brand to elevate it within the marketplace.

Focusing

Through rigorous editing and dynamic creative direction we give meaning, intelligence and narrative to allow brands to shine.

Framing

We develop or expand business through the design and creation of engaging journeys and experiences, or provide new platforms for them to perform and expand.

Developing a brand strategy for MONN Carpets from manufacturing to marketing